In 2017, Honda were on a mission to create a Honda Civic Type R that made the driver feel like he never wanted to stop... like he would want to drive forever. In creating this incredible car, it had to be able to take on the "Green Hell", the Nurburgring in Germany. Working directly with Honda, we conceived and created the incredible story about it.
A story of HEART
Following the engineers for 24 hours including their attempt on the record for front wheel drive cars. Our mission was to stay out of the way, and capture the emotion and passion of the Japanese engineering team. The end product generated an excellent ROI for Honda and earned us an honourable mention in the London Motor Film Festival against the greatest car commercials in the world.
FILMING THE Nürburgring
The Nordschleife ("north loop") of the Nurburgring is the ultimate circuit. Testing for drivers and cars alike. It also tests us as filmmakers. We had to learn the track, we read books and conducted a thorough recce so by the time we filmed, we were able to capture the time attacks by the Honda team. We did this without control of the car or timings as our prime objective was to keep out of the way and allow the honda team to perform their roles.
The Honda engineering team achieved their dream and once again, became the record holders for the fastest front wheel drive car around the ring. Our film had to build on that success and deliver the story to the world. The film helped Honda outstrip their competition and was attributed to making them number one in the following two quarters according to their KPI's.