As producers of branded content, one of the most important attributes you must have is adaptability. Each and every project you work on is different – even if it’s with the same client. Seldom do you want to simply reproduce content you’ve made before.
With sports stars the challenge is simple; how do you get the best out of them on camera? Yes, you need to understand their journey, their struggles, and of course their achievements; but more importantly, to get the bestout of them, you need to get to know the person.