Sports Stars And Branded Content

Sports Stars And Branded Content

As producers of branded content, one of the most important attributes you must have is adaptability. Each and every project you work on is different – even if it’s with the same client. Seldom do you want to simply reproduce content you’ve made before.

With sports stars the challenge is simple; how do you get the best out of them on camera?  Yes, you need to understand their journey, their struggles, and of course their achievements; but more importantly, to get the bestout of them, you need to get to know the person.

The art of fly on the wall documentary

The art of fly on the wall documentary

Planning is absolutely critical with any fly-on-the-wall documentary. The format presents a very unique set of challenges. For example we’re currently traveling around New Zealand across seven cities and 10 fixtures. It’s a hectic schedule where we are continuously filming and editing on the go. On top of this we’re trying to build trust with the team to ensure they open up and provide honest and engaging comments. All whilst being sensitive to the impact we could have on the playing squad and making a film which fairly reflects what actually happened.